Friday, 23 August 2024

Olympics, more than just Games

I first became captivated by the Olympics when I heard of Michael Phelps and his dynamic swimming abilities. My love for the Sport of Gymnastics grew in 2016, with Simone Biles’ unparalleled performance that developed my passion for the sport of gymnastics. Over the years, I've come to realize that beyond the athletic feats, the most inspiring moments are the ones that teach us powerful lessons about life, love, and personal growth.



The Power of Heartfelt Moments

This year's Olympics was filled with breathtaking moments, record-breaking feats, and heartwarming displays of affection that were more addictive than any drama series. The Swedish-American pole vaulter, Armand Duplantis, embracing his girlfriend after shattering the world record was a picture of pure joy. Similarly, the viral moment between Tara Davis-Woodhall and her husband after her gold medal win in the long jump was a heartwarming picture of love and support. They hugged each other almost bruising their lungs in the tightest of embraces. These moments remind us that even at the highest level of competition, love and human connection are the greatest wins.


The Role of Mindset and Self-Belief

I was enthralled by the display of athletic prowess exhibited by Gabby Thomas, the Harvard graduate and Olympic champion in the 200-meter sprint. Her recent interviews revealed the potency of positive thinking and visualization, through which she manifested her championship status even before stepping onto the starting block. Ultimately, it’s about giving one's best effort. I believe she is a role model for countless young girls due to her significant impact beyond the sporting arena, particularly in the realm of global health. You can listen to the interview with Gabby Thomas discussing visualisation here


Compete with Yourself

The most striking lesson I have learned from the Olympics is to compete only with oneself. Rather than comparing yourself to others, set and achieve your own goals while striving to surpass your previous achievements. This is perfectly exemplified by Sydney McLaughlin-Levrone, who has broken her own 400-meter hurdles world record an astonishing six times. Her current record stands at an astounding 50.37 seconds. Likewise, Usain Bolt shattered his own 100-meter record, setting a new benchmark of 9.58 seconds that remains unmatched since 2009.

I'll conclude with the words of Michael Phelps: If you want to be the best, you have to do things that other people aren’t willing to do.

What lessons from the Olympics have inspired you? Share them in the comments below!


Saturday, 6 July 2024

Ideas are Currency: A Guide to Protecting Intellectual Property

What is the most resilient parasite?Bacteria? A virus? An intestinal worm? An idea. Resilient. . . highly contagious. Once an idea has taken hold of the brain it’s almost impossible to eradicate. An idea that is fully formed — fully understood — that sticks; right in there somewhere” 

 - Leonardo DiCaprio in Inception (2010)

Ideas pop up in our brains every day and some have a wonder to them that can set a series of far-reaching success. And can change EVERYTHING. That's why you have to turn your ideas real. It is easy to assume that you need extreme preparation and connections to make it work, but sometimes you just have to take the first step and that could be wildly exhilarating! 

 

 As you are manifesting your ideas in to reality and monetising them, you got to protect yourself from cancerous thieves ready to kick you in the balls. Because an idea is not enough. This brings me to the concept of intellectual property. An intellectual property in its purest form is an idea. Through patents, trademarks, copyrights and trade secrets we protect our ideas. 

 

Patents: Securing Your Invention

A patent is a grant that gives an inventor a temporary monopoly on the use and development of an invention. Companies like Apple, Google, and Microsoft thrive not just on their physical products but on the innovative ideas that propel their development, which are often protected by patents. Bill Gates, for example, built an empire by creating patents on software, becoming one of the richest people in the world. The goal of a patent is to allow you to make money from your invention—whether through licensing, selling it, or building your own company—before it becomes public domain.


Trademarks: Protecting Your Brand

A trademark gives you the exclusive right to use a word, logo, or phrase in a particular country and industry. It protects your brand identity. A famous example is the 2017 legal battle between Kylie Minogue and Kylie Jenner. Minogue successfully prevented Jenner from trademarking their shared first name “Kylie” for her new beauty brand. Had Jenner been successful, no one else could have used that brand identity without facing a legal battle for infringement.


Copyrights: Safeguarding Creative Works

Copyrights are meant to protect creative works such as books, movies, music, and characters. Unlike trademarks, copyrights don't have to be registered to exist. If you listen to a hit song that samples another track, the original copyright holders—the songwriters and producers of the sampled song—are entitled to a big portion of the revenue. This compensation is typically referred to as a royalty.


Trade Secrets: Keeping It Confidential

Some companies use a trade secret to protect their intellectual assets, such as a recipe, manufacturing process, or technology. These are meant to be kept strictly confidential. The formulas for the Starbucks Frappuccino, KFC, and Krispy Kreme are all considered trade secrets. They remain undisclosed and outside the public domain, ensuring competitors can't gain access to the formula. If someone happens to leak a trade secret, you can sue them for misappropriation, provided a non-disclosure agreement was signed beforehand.


A Final Word on Contracts

In an age where ideas are the real currency, it's crucial to protect them. Remember the poignant rift between Sylvester Stallone and Irwin Winkler over the Rocky franchise. Stallone had ignorantly and naively sold the rights to the film when he was a struggling actor and had no idea how massive it would become. Before signing any agreement or contract, thoroughly read and red-line it. Don’t sign away your life, your image, and your rights without fully understanding what you’re giving up.


Do you think creators are doing enough to protect their intellectual property, or is more education needed? Share your thoughts below!